We will leverage the development of a comprehensive marketing and communications plan and clear brand message strategy to unite all campuses toward the goal of telling OHIO鈥檚 story across the state and far beyond.
Elevate Marketing & Branding
- Conducted design, writing, photography, social media and website trainings open to all division staff to improve visuals, eliminate jargon and maximize user-experience across all communication and marketing channels.
- Improved communication and marketing systems and efficiencies across all project areas to execute 1,011 design projects, publish 97 news articles, compile 56 newsletters, complete 45 photography projects and 6 video projects and draft program scripts for seven major events.
- Established visual consistency through the creation of design template materials for all revenue generating departments in the division.
- Researched, designed, built and deployed a robust wellness website to contain reliable content and resources designed to: help minimize disease transmission and manage chronic conditions; normalize self-care; promote fitness resources; and connect Bobcats by interest areas, identities and common challenges.
- Collaborated with UCM to produce videos for 鈥淢ental Health Mondays鈥 to feature on OHIO鈥檚 Instagram stories and IGTV.
- Consolidated 69 division social media accounts down to 22 active handles, 7 of which are top university priorities: Student Life (3), Well-Being (2), Parents (2).