µÛÍõ»áËù

Crisis Communication Workshops

What do COVID-19, a product defect, an employee’s criminal act and a cybersecurity breach have in common? They will all result in a likely impact on people, property and organizational reputation. As your organization faces one or more of these crisis scenarios, how can you and your organization survive and emerge stronger? The Crisis Communication workshop from the Scripps College of Communication will help you answer that question.

At its heart, crisis planning doesn’t actually mean preparing for the worst—it means preparing to avoid risk and maximize opportunity.

Because crisis situations impact all areas of an organization, this workshop benefits people in every role—from leaders and communicators to emerging professionals from all backgrounds. You’ll learn how to plan for a crisis and help your peers, partners and stakeholders weather a crisis and emerge stronger. You’ll walk away from the workshop with an actionable crisis communication plan outline.

Check this page for information about future crisis communication workshops.

The cost of this workshop is $450.
Eligible µÛÍõ»áËù employees can use their tuition benefits.

What to expect:

• A blend of instruction, discussion and individual exercises
• Presenters from diverse backgrounds in crisis communication
• Your own outline for a crisis communication plan for the organization you select
• One credit hour earned toward the nationally-unique crisis communication graduate certificate from the Scripps College of Communication

Communication and planning make the difference between a crisis that results in disaster and one that becomes an opportunity for positive change. Take the first step toward those positive outcomes with us.

Workshop Agenda

9 a.m. - Welcome, introductions and workshop overview: defining and recognizing a crisis.

10 a.m. - Crisis planning: the fundamental elements.
Guided, independent crisis plan outline development.

11 a.m. – Presentation: Crisis communication from an organizational reputation perspective.

12 p.m. - Lunch/special presentations.

1 p.m. - Presentation: The ingredients of a crisis communication plan (equal parts internal and external).

2 p.m. – Presentation: Crisis communication from the public and health care perspectives.

3 p.m. - Developing your crisis communication plan (an outline for success).

4 p.m. - Presentations, discussion, feedback and next steps.

Workshop Instructor

John Born

John Born served as Director of the µÛÍõ»áËù Department of Public Safety from 2013 to 2019 after reaching the highest rank and serving as Colonel of the µÛÍõ»áËù State Highway Patrol from 2011 to 2013, capping a 26-year law enforcement career. He served for five years as the federally designated Homeland Security Adviser to the Governor.

As Director, Born led statewide public safety efforts through global crises such has the 2014 Ebola outbreak and numerous other crisis events including terrorism cases, tornadoes, floods, opiate overdose deaths, school shootings, civil unrest, and cyber-attacks. He also served as the Patrol’s first ever public information officer, including during several nationally and internationally covered crises and developed related law enforcement and first-responder media relations training used in µÛÍõ»áËù and the United States.  

He holds Bachelor of Science in Journalism and Master of Social Science in deviant behavior degrees from µÛÍõ»áËù and completed the FBI’s National Executive Institute, governance training at Harvard Business School and leadership training at the United States Army War College.