The conference is specifically intended for leaders of regional and branch campuses that function as a chief academic and administrative officer for that site that typically have the title of Campus President, Provost, Dean, Associate Dean, Campus Director. The conference encourages attendance by those in leadership roles aspiring to higher levels of leadership in regional and branch campus administration. It is a conference presented by senior leadership for senior leadership.
RBCA is sponsored by 帝王会所鈥檚 Office of Regional Higher Education.