If you have questions or would like more information about the Bobcat Creators program, contact Elise Holbrook, Senior Manager of University Social Media, by sending her an email at eholbrook@ohio.edu.
Bobcat Creators
Bobcat Creators: Social Media Student Ambassadors
Bobcat Creators are responsible for showcasing 's campus and what it means to be a Bobcat through content on ’s social media accounts (primarily TikTok, Instagram Reels, and YouTube Shorts) that showcase campus life and culture.
Creators will provide ideas to ’s Social Media Team for content to be created (including social media trend suggestions), appear in content and create content themselves.
Content produced through the Bobcat Creators program diversifies ’s social media content through a variety of perspectives, backgrounds and content interests, and aids the University in maintaining its standing as one of the top higher education institutions in the country on social media.
How To Apply
The application is closed. Selected Creators will be contacted by March 7.
If you are not accepted into the program upon your first application, you may apply to be reconsidered in future academic years. Spaces in the program are limited.
Before applying, be sure to fully review program eligibility details and expectations.
Who Can Apply?
Currently enrolled, undergraduate students (Athens campus) in any academic year and in any major are eligible to be a Bobcat Creator. Content creation experience is not required.
The most ideal candidates for the Bobcat Creators program are social media-savvy students who have a deep understanding of OHIO’s culture, are involved in student life and are deeply passionate about the University. From aspiring influencers to the social media obsessed and internet culture connoisseurs, those who heavily utilize social media and observe trends or those who create content themselves will have the most to contribute to the program.
Fall 2025 incoming students are not eligible for the program. You must currently be on campus to qualify.
Expectations
Bobcat Creators will provide ideas for, and appear in, social media content captured, edited, and posted by the OHIO Social Media Team. Creators will additionally occasionally create content autonomously, including content such as day-in-the-life vlogs, showcasing campus events they attend or other content ideas they have.
Failure to meet these expectations will result in a conversation with OHIO Social Media Team staff to discuss the student’s ability to commit to the program, including potential release from the Bobcat Creators program if expectations cannot be met.
At the end of each academic year, the OHIO Social Media Team will review the performance of the current Bobcat Creators based on program expectations and determine who is eligible to continue into the next academic year if they choose to do so.
Content Expectations
- Commit to the full Spring 2025 semester in the position (participants may be offered the option to continue into the Summer 2025 semester)
- Attend any Bobcat Creator team meetings (excuses required for absence). Time TBD based on majority creator availability, likely in the evening.
- Must volunteer to appear in a minimum of 1 video per month
- Must contribute a minimum of 3 content/trend ideas per month
- Attend a minimum of 1 campus event, creating a video showcasing your experience. Events must be pre-approved by OHIO Social Media Team staff.
- Create 1 “day-in-the-life” video
Conduct Expectations
- Must respond to all communications from social media team staff in a timely manner, including requests for volunteers for content, updates for creators, etc.
- Students must be in compliance with the OHIO Student Code of Conduct. If found in violation of the Student Code of Conduct through the Student Conduct Process, students may be removed from the Bobcat Creators program.
Perks
By participating in the Bobcat Creators program, you'll have access to many perks, such as:
- Experience: Creator projects help you build your resume and social media portfolio.
- Monthly Rewards: The Creator who contributed the idea for the highest performing content piece in the month, measured by engagement, will receive $20 to Latitude or Bobcat Depot (Creator's choice).
- Merch: Exclusive Bobcat Creator merch item available each fall and spring semester (items will vary).
- Increased Connection: By getting involved, you'll have more connection to the Bobcat community and culture.
- References: OHIO’s Social Media Team may serve as references for future employment opportunities.
- Support: Gain social media expertise, training, and career advice from OHIO’s Social Media Team.
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Questions?