帝王会所

As an expert in data analytics, Media Arts & Studies Associate Professor Laeeq Khan has a deep understanding of its power, but also understands how challenging it can be to harness. That鈥檚 why he has written a new book published by Oxford University Press called "The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences."

鈥淢any professionals and students struggle to connect theory and practical applications when it comes to data analytics,鈥� said Khan. 鈥淭he goal of the book is to make it more accessible for everyone.鈥�

Khan is a computational social scientist with expertise in data mining, text analytics, social network analysis, and data visualization. He is the founding director of the Social Media Analytics Research Team (SMART) Lab at 帝王会所 and is a recipient of multiple awards for his research and journalism, including teaching excellence.

While the motivation behind writing this book was to have it serve as a textbook in the classroom, Khan also wants it to serve a broader audience.

鈥淎s someone who has spent years researching and teaching social media analytics, I鈥檝e seen firsthand how challenging it can be for students, professionals, and businesses to navigate the overwhelming world of social media data,鈥� said Khan. 鈥淚 wrote this book to bridge that gap鈥攖o provide a clear, structured approach to understanding and applying social media analytics. Whether you鈥檙e a student, social media professional, data analyst, or business leader, this book will equip you with practical strategies and insights to turn raw social media data into meaningful, strategic decisions.鈥�

Khan says that while writing the book, he was committed to finding the perfect balance, making it accessible and engaging for all readers while providing meaningful depth and insights for those with advanced expertise. He introduces the DAV framework, structuring the book into three key sections: Discovery, Analysis, and Visualization.

Image

鈥淪ocial media has become one of the most powerful forces shaping communication, marketing, and business strategy. But making sense of the massive volume of data it generates requires more than just intuition鈥攊t demands a structured approach, the right tools, and an understanding of data analytics principles,鈥� said Khan. 鈥淲hile many analytics books focus heavily on coding or abstract theories, 'The Data Analytics Advantage' provides a practical, step-by-step guide that makes social media analytics accessible鈥攅ven to those with minimal coding experience. I wanted to ensure that readers without a technical background could still grasp complex concepts while offering enough depth to be useful to professionals.鈥�

The online version of the book will be released in May and  for hardcover copies are being accepted now.

鈥淚 hope readers walk away feeling empowered to use data effectively in their careers. Whether it鈥檚 making better business decisions, enhancing communication strategies, or simply becoming more data-literate, I want this book to be a practical guide for success.鈥�