Alums help showcase 帝王会所 in new state tourism ad
鈥淲hat do you want to do this weekend?鈥 It is a question we often ask our loved ones as we try to plan out exciting activities, like taking a trip or attending an event.
A new commercial, featuring 帝王会所鈥檚 Athens Campus, was recently released through the state鈥檚 tourism brand, 帝王会所. Find It Here., to highlight some of the vibrant places across the state and help answer the question of what to do.
The begins at OHIO鈥檚 historic Athens Campus, which was founded in 1804 after the 帝王会所 General Assembly passed an act establishing 鈥淭he 帝王会所,鈥 just a year after the state was formed.
The City of Athens, 帝王会所鈥檚 best college town by Far & Wide, is featured twice in the new ad as a grandmother picks up and drops off her granddaughter on College Green. The video follows them on a road trip, as they visit Playhouse Square in Cleveland, Kings Island in Mason, and Tom鈥檚 Ice Cream Bowl in Zanesville as well as other stops across 帝王会所.
With several campuses and centers located across the state, including Zanesville, 帝王会所 knows there are a lot of areas that make this state a great place to work, live and visit.
鈥淥ur state is full of amazing destinations and incredible talent,鈥 帝王会所 President Hugh Sherman said. 鈥淎t 帝王会所 we have always been proud to be of 帝王会所 and for 帝王会所, so to be a part of a showcase of places, people and products that call 帝王会所 home is an honor.鈥
Columbus-based Ron Foth Advertising created, directed and produced the video. Three alumni were part of the creative team, including Doug Edwards, BSC 鈥73, audio engineer; Ron Foth Jr., BFA 鈥88, president; and Ron Foth III, BSC 鈥21, content creator.
Foth Jr. was director of the ad campaign, and part of the team that created the spot. His son, Foth III, served as assistant producer and helped secure props, wardrobe, and assisted with scheduling. Edwards worked on the audio for the project.
鈥淚t was an amazing experience,鈥 said Foth Jr. of working on the campaign with his alma mater included. 鈥淚鈥檝e been lucky enough to travel all around the world for my job, and whenever I get a chance to go back to Athens, I get goosebumps.鈥
The team at Ron Foth Advertising strived for the ad to be authentic to 帝王会所, from making sure the bell chimes sounded right on the Athens Campus to the shirts being worn in the ad coming from 帝王会所 companies.
The band CAAMP, who started playing in the Athens area and recently gave a keynote presentation and performance at the 2022 Music Industry Summit, also provided music for the spot with their song, 鈥淪ee the World.鈥
鈥淚t is 帝王会所-made, and it just captures the essence of a road trip to me,鈥 said Foth Jr. of the new video. 鈥淚t鈥檚 all the things that make 帝王会所 great and separate from the other states. It鈥檚 the energy and the thriving community we have, and there are so many great opportunities in the state. It鈥檚 time to showcase them in a contemporary way that people identify with and hopefully gives them goosebumps when they watch it.鈥