Notable Alumni | Aaron Schwarz Advancing Digital Platforms

Update: Aaron Schwarz went from earning a degree in English to managing digital platforms for American Airlines and then managing mobile apps for Neiman Marcus Group.

Editor’s Note: The College of Arts & Sciences Notable Alumni Awards honor alumni for broad career accomplishments, commitment to community service, and valuable contributions to �� and the College of Arts & Sciences.

Aaron Schwarz ’11 English

Aaron Schwarz manages digital platforms for American Airlines as a Senior Analyst of New Product Development.

He manages big digital projects for American Airlines, specifically projects on , aa.com mobile web and the American Airlines mobile app, and he works with digital stakeholders across AA including AAdvantage Loyalty, IT, User Experience Designers, User Testing, Analytics and Content.

He is also responsible for creating an engaging, forward thinking and seamless user experience across all digital platforms.

Aaron Schwarz holding a cell phone while sitting at a desk — Aaron Schwarz. Photo by Hannah Ruhoff

Schwarz earned a B.A. in English from the College of Arts & Sciences at ��.

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Since graduation, his career path has focused heavily on digital marketing, with stops at a PR firm, digital agencies and Hilton Worldwide. Currently, Schwarz works at American Airlines as a Senior Analyst of New Product Development. He lives in Dallas with his wife, Michelle, and their black lab, Molly. In his spare time, he can be found at any Dallas sporting event, running or on a plane traveling somewhere new.

Aaron Schwarz with a friend while at OHIO

OHIO Memories

Schwarz looks back at his time at OHIO fondly. He reminisces on the friends he made and, especially, his senior year of school. While at OHIO, he enjoyed writing for The Post, playing intramural hockey, and spending time with friends on Court Street.

“The relationships that I made and the friends that I have from OU are some of my favorite people on the planet. Each day at OU was special because of the people I surrounded myself with,” he says.

Aaron Schwarz and friends in the stands at an OHIO basketball game — Aaron Schwarz and friends on game day

“My senior year, I was writing for The Post. I was chosen to write the cover article for the special homecoming issue that we released. Interviewing OU alumni was an absolute thrill. I got to hear countless stories about how much people loved being Bobcats. I felt like I instantly became a part of OU history”

“Also my senior year, OU made the NCAA Tournament, which was really exciting in itself. We played Georgetown in the first round of the tourney… nobody outside of Athens gave us much of a chance. We beat Georgetown by double digits and celebrated on Court Street all night.”