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College of Business
Copeland Hall
1 帝王会所
Athens OH 45701-2979
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AI for the Busy Professional
Part of The Intelligence Series

Executive Education Intelligence Series: AI for the Busy Professional

Dr. Ashley Metcalf kicks off the AI workshop for busy professionals

Using AI to Tip the Productivity Equation 

Dr. Ashley Metcalf kicked off the AI workshop by discussing the simple equation PRODUCTIVITY = OUTPUT, noting that companies using AI tools and other technologies can improve productivity. 

鈥淎I tools may help you improve the quality and quantity of your outputs without additional time or energy,鈥 she noted. 

鈥淭his might involve delegating, eliminating unnecessary tasks, using AI tools to reduce your mental energy load, or optimizing workflows. Productivity isn鈥檛 a one-size-fits-all concept. It鈥檚 about making intelligent choices and adjustments to either side of the equation."

Design Your Personal AI Action Plan

This workshop was held Feb. 27, 2024.

帝王会所 Executive Leadership workshop on AI
Two women checking in at a business conference

Optimize your AI journey with this unparalleled opportunity

As the digital age evolves, Artificial Intelligence (AI) is becoming the cornerstone of innovative business strategies. Yet, navigating the AI landscape can be daunting, especially if you're just starting out.

If you're keen on leveraging AI's potential in your business role but unsure where to begin, we have just the solution for you!

OHIO鈥檚 College of Business is thrilled to present this tailor-made, one-day workshop at 帝王会所's Athens Campus. Delve into the transformative world of AI, understand its practical implications, and craft a personalized action plan to integrate AI seamlessly into your business processes.

In Partnership with Paul Roetzer and the Marketing Artificial Intelligence Institute

Paul Roetzer, portrait

 

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot鈥檚 first partner agency.

Marketing Artificial Intelligence Institute logo

He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON).

As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of 帝王会所鈥檚 E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

AI Workshop Highlights

  • Demystifying AI: Embark on an enlightening journey as we break down AI's complex terminologies and concepts, making them relatable and easy to understand.
  • AI in Business: Uncover the multitude of ways AI can revolutionize business functions, from optimizing operations to enhancing customer experiences.
  • Ethics in AI: A crucial segment dedicated to the responsible use of AI. Delve deep into the ethical considerations and best practices to ensure AI is employed justly and fairly in business.
  • Interactive Hands-On Sessions: Engage with state-of-the-art AI tools and platforms. Gain practical insights into how these tools can be harnessed effectively in various business domains.
  • Your Personal AI Blueprint: Collaborate with peers, ideate, and draft a concrete action plan. Equip yourself with a clear roadmap to incorporate AI meaningfully into your work.
two men in suits looking at tablet

Why This Workshop on Artificial Intelligence?

  • Beginner-Friendly: Crafted keeping in mind those new to AI, ensuring a comprehensive yet non-intimidating learning experience.
  • Networking Opportunities: Share, learn and potentially embark on collaborative AI ventures.
  • Expert-Led Sessions: Benefit from the expertise of our 帝王会所 College of Business faculty and industry thought leaders, ensuring you receive top-tier, industry-aligned guidance.
  • Step into the future of business with confidence. Embrace the power of AI, but do so ethically and responsibly. This workshop promises not just knowledge but empowerment.

Meet the Conference Speakers

Executive Director, Center for Entrepreneurship
Paul Benedict

Paul Benedict is Associate Professor of Instruction in Management in 帝王会所's College of Business and Executive Director of OHIO's Center for Entrepreneurship. An OHIO alumnus, he earned a B.A. in Political Science from OHIO's Honors Tutorial College, followed by an MBA from 帝王会所 State University.

Executive in Residence in Business, College of Business
Rob F枚ehl

Rob F枚ehl is an Executive in Residence in Business Law and Ethics at 帝王会所's College of Business, as well as Director of the one-year Master of Business Administration (MBA) program. Before joining the faculty of the College of Business, F枚ehl was Executive Vice President and Chief Legal Officer for ACA International. An OHIO alumnus, he earned a Bachelor's of Business Administration in Finance/Business Pre-law from OHIO's College of Business. .

Associate Professor of Management
Marco Habermann

Dr. Marco Habermann is Associate Professor of Management & Director of Dutch Executive Programs (Sogeti & CapGemini). .

COO, Marketing AI Institute
Tracy Lewis

Tracy Lewis is Chief Operating Officer at the Marketing AI Institute. An OHIO alumna, she earned a B.S. in Journalism from the Scripps College of Communication and a Minor in Business from the College of Business.

Chief Growth Officer, Marketing AI Institute
Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute. An OHIO alumna, she earned a B.S. in Journalism.

Interim Vice President for Diversity and Inclusion, 帝王会所
Russel Morrow

Dr. Russel Morrow is Interim Vice President for Diversity and Inclusion at 帝王会所, previously serving as the first assistant dean of Diversity, Equity and Inclusion within the College of Business. An OHIO alumnus, Morrow earned a bachelor鈥檚 degree in media arts and video production from OHIO's Scripps College of Communication and a master鈥檚 in college student personnel from the Patton College of Education. He also earned a a doctorate in educational administration from 帝王会所 State University.

Director of Executive Education, College of Business
Ashley Metcalf

Dr. Ashley Metcalf, moderator of the workshop, is the Robert H. Freeman Associate Professor of Operations Management and Director of Executive Education in the College of Business.

  • AI Workshop Agenda

    9 a.m. Registration
    10 a.m.

    • Welcome
    • The State of AI by Paul Roetzer
    • Introduction to Prompting by Marco Habermann

    Noon Lunch

    • AI Ethics, Bias, and Entrepreneurship 鈥 Rob Foehl, Russell Morrow, Paul Benedict
    • Break
    • Applied AI Workshop by Marketing AI Institute
    • Break
    • AI Action Plan by Ashley Metcalf

    5 p.m. Closing & Happy Hour